You're not a Journalist, You're a Pimp, a Pimp for Right-Wing Porn

Talking Point Memo has a portrait of the Pimp, the early years.  O'Keefe's first target? Lucky Charms cereal.  No joke, it really was Lucky Charms cereal. 

Portrait of a Pimp

James O'Keefe is now desperately trying to defend himself.

When Cornered Attack